Build Your AI-Native Marketing System – EBRD Workshop for SMEs and Entrepreneurs

Are you looking to leverage Artificial Intelligence (AI) to strengthen your marketing strategies, attract customers, and accelerate business growth?

The European Bank for Reconstruction and Development (EBRD) invites technology-based companies, SMEs, startups, scale-ups, and entrepreneurs to participate in “Build Your AI-Native Marketing System,” a practical, one-day workshop designed to help businesses integrate AI into their marketing activities and growth strategies.

The program offers two tailored workshops targeting businesses at different stages of development, combining expert insights, practical business cases, interactive exercises, and peer learning.

What Does the Workshop Offer?

Participants will gain practical knowledge and skills in:

• AI-Native Marketing Systems: Understanding how to integrate AI into marketing strategies and business growth.
• Customer Acquisition and Engagement: Identifying opportunities to attract customers, capture leads, and strengthen customer relationships.
• AI-Powered Customer Insights: Using AI tools to better understand customer needs and develop effective offers.
• Content Creation: Leveraging AI to develop engaging and targeted marketing content.
• Marketing Automation: Exploring AI-powered workflows to improve marketing efficiency and performance.
• Practical Application: Developing working components of an AI-powered marketing system during the workshop.
• Long-Term Implementation: Building the skills needed to independently improve and expand AI-driven marketing systems.

Who Can Apply?

The workshops target:

• Established small and medium-sized enterprises (SMEs).
• Early-stage SMEs and startups.
• Technology-based companies.
• Scale-ups and entrepreneurs seeking to strengthen their marketing capabilities.

Workshop Schedule

Workshop 1 – Established SMEs

• Date: 16 November 2026
• Time: 9:00 AM – 5:00 PM
• Target Audience: Established SMEs

Workshop 2 – Early-Stage SMEs, Startups, and Entrepreneurs

• Date: 17 November 2026
• Time: 9:00 AM – 5:00 PM
• Target Audience: Early-stage SMEs, startups, and entrepreneurs

Each workshop is a one-day training session tailored to its target audience.

Selection Criteria

A limited number of companies will be selected based on:

• Business profile and development stage.
• Sector and relevance to the workshop objectives.
• Alignment with the target audience.

Each selected company will be represented by one senior representative.

Important Dates

• Final Invitations: 12 November 2026
• Workshop 1: 16 November 2026
• Workshop 2: 17 November 2026