Through our various entrepreneur and start-up-focused programs, we ensure that our strategic motivations are met by assisting these start-ups and entrepreneurs in introducing their products and services to the market and or scaling their businesses through sales and investments. This enhances their exposure within the local, regional, and international markets, and allows them to compete amongst key players, which in turn increases the market demand for their innovations.

In addition, one of the key areas we focus on is promoting knowledge exchange between start-ups and the Central Bank of Jordan in its capacity as the regulator, by hosting and collaborating with the fintech regulatory sandbox The Jordan Regulatory Sandbox (JO REG BOX) which has a direct presence in our Fincubator, providing participants with a real experimental environment that is safe, controlled, monitored, and equipped with a methodology based on risk management, allowing them to test fintech products and services within clear parameters and with the highest degree of transparency, streamlining the regulatory and certification processes.